Pepsi sponsored the X Factor. In the X Factor, the judges were seen drinking from large sizes of Pepsi drinks, complete with the Pepsi logo. This is an example of product placement.

Question

Quizplus · Accepted Answer

Product placement is the paid inclusion of a branded product or service in a film, television show, music video, or any other form of visual media. In this case, Pepsi paid for its brand to be featured in the X Factor through the judges drinking from Pepsi-branded cups.

Pepsi Sponsored the X Factor