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Coca-Cola Has Just Released a New Flavor of Its Soft

Question 219

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Coca-Cola has just released a new flavor of its soft drink. In order to have customers start adopting the new flavor, Coca-Cola should engage in promotions that focus on

Coca-Cola has just released a new flavor of its soft drink. In order to have customers start adopting the new flavor, Coca-Cola should engage in promotions that focus on


A) retaining loyal customers
B) creating awareness
C) stimulating demand
D) identifying prospects
E) combating competitive promotional efforts

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