Research has shown that consumers visit websites, blogs, and online forums to receive electronic word-of-mouth communication about goods, services, and companies primarily because the sites

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Research has shown that consumers rely on electronic word-of-mouth communication because it reduces risk and saves search effort. Consumers can get information about the product or service quickly and efficiently by reading online reviews or comments from other users, which can help them make informed purchasing decisions. The other options, such as providing images of products, containing advertising messages, relying on the general public as reviewers, or allowing for anonymous communication, may be factors that contribute to the popularity of these sites, but they are not the primary reason why consumers visit them for electronic word-of-mouth communication.

Research Has Shown That Consumers Visit Websites, Blogs, and Online