Rick is a sales representative for Lucent Technologies. He has reviewed a prospect's account and credit history, identified product needs, and gathered the appropriate literature he needs. Rick feels he is ready for the ____ step of the personal selling process.

Question

Quizplus · Accepted Answer

Rick has completed the preapproach step by gathering information and preparing materials, so he is ready for the approach step, where he will make initial contact with the prospect.

Rick Is a Sales Representative for Lucent Technologies