When deciding on sales promotion methods to employ, marketers take several factors into consideration. Which factor below is unlikely to affect decisions regarding sales promotion methods?
A) Type of package
B) Product characteristics
C) Target market characteristics
D) Types of resellers
E) Competitive forces in the environment

Question

Quizplus · Accepted Answer

The type of package is generally related to product design and branding rather than a direct factor in deciding sales promotion methods. Sales promotions are more directly influenced by product characteristics, target market characteristics, types of resellers, and competitive forces.

When Deciding on Sales Promotion Methods to Employ, Marketers Take