Heinz uses various techniques such as coupons, free samples, and consumer contests to encourage consumers to try its products. All of these marketing activities are considered
A) trade sales promotion methods.
B) consumer incentives.
C) consumer sweepstakes.
D) buying allowances.
E) consumer sales promotion methods.

Question

Quizplus · Accepted Answer

Heinz's various techniques such as coupons, free samples, and consumer contests are all aimed at encouraging consumers to try its products. These techniques fall under the category of consumer sales promotion methods.

Heinz Uses Various Techniques Such as Coupons, Free Samples, and Consumer