The difference between consumer sales promotion methods and trade sales promotion methods is
A) with consumer sales promotion, marketers try to persuade retailers to carry their products.
B) with trade sales promotion, marketers focus on trading with consumers.
C) consumer and trade sales promotions aim at retailers, but only trade sales promotions aim at wholesalers.
D) consumer sales promotions focus on getting consumers to buy their products, whereas trade sales promotions focus on getting wholesalers and retailers to buy.
E) trade sales promotions attempt to persuade people to buy at particular stores, whereas consumer sales promotions focus on persuading people to buy particular products.

Question

Quizplus · Accepted Answer

Consumer sales promotions aim to directly influence consumers to purchase a specific product, whereas trade sales promotions target wholesalers, distributors, and retailers to convince them to stock and promote the product to the end consumers. Thus, the main focus of trade sales promotion is on the supply chain, whereas consumer sales promotion is more consumer-oriented.

The Difference Between Consumer Sales Promotion Methods and Trade Sales