As Quaker Oats tries to decide how to introduce its new line of breakfast bars, it considers all the advantages and disadvantages of the various consumer sales promotion methods. After careful consideration, Quaker Oats decides to use ____, which are the most widely used form of consumer sales promotion.
A) free samples
B) rebates
C) point-of-purchase displays
D) coupons
E) cents-off offers

Question

Quizplus · Accepted Answer

Coupons are the most widely used form of consumer sales promotion and allow the consumer to receive a discount on the product. This can encourage trial of the new breakfast bars and potentially lead to repeat purchases. Coupons are also easily distributed through various channels such as newspapers, magazines, online, and mobile devices.

As Quaker Oats Tries to Decide How to Introduce Its