Question 1

The Thinking-Feeling dichotomy in Myers-Briggs typology typically measures how

Accepted Answer

The Thinking-Feeling dichotomy in Myers-Briggs typology measures how people make decisions, with Thinking types relying more on logic and objective criteria, and Feeling types prioritizing emotions and the impact of decisions on others.

Question 2

Extrinsic motivators do not necessarily come from using the product or doing the action.

Accepted Answer

Extrinsic motivators are external rewards or incentives, such as money, praise, or awards, that encourage a person to perform an action or use a product, rather than the inherent satisfaction or enjoyment derived from the action or product itself.

Question 3

According to Myers-Briggs typology,

Accepted Answer

Introverted types are characterized by drawing energy from their internal world, focusing on thoughts, feelings, and reflections, rather than seeking external stimulation. This contrasts with extroverted types, who are energized by interactions with the external world.

Question 4

The ________ dichotomy in Myers-Briggs typology measures how individuals prefer to focus their attention and derive energy.

Accepted Answer

The Extraversion-Introversion dichotomy in Myers-Briggs typology specifically measures whether individuals prefer to focus their attention and derive energy from the outer world of people and activities (Extraversion) or from the inner world of ideas and experiences (Introversion).

Question 5

Whenever you are communicating with customers about features that are not unique to your organization, it is wise to present both the benefits of the features themselves and the benefits of dealing with your company.

Accepted Answer

Highlighting both the features' benefits and the unique advantages of dealing with your company can differentiate your offerings in a competitive market, adding value to the customer's experience.

Question 6

When the audience will oppose what you have to say, you need to broaden your request to the largest possible area.

Accepted Answer

When the audience is likely to oppose your message, it's more effective to tailor your request specifically to their interests and concerns, rather than broadening it. This approach increases the chances of finding common ground and making your argument more persuasive.

Question 7

The auxiliary audience will merely encounter your message and will not have to interact with it.

Accepted Answer

The auxiliary audience is typically not the primary target and may not be required to engage with the message actively.

Question 8

When some of the information is new to an audience, you should avoid linking new information to old information that the audience already knows.

Accepted Answer

Linking new information to old information that the audience already knows helps in better understanding and retention of the new information, as it creates a connection between the new and familiar concepts.

Question 9

Joshua works as a sales executive for a health insurance company. He was assigned the task of designing a new insurance plan for his corporate clients. Before presenting his proposal to the clients, he had to get the plan sanctioned by the department head. Once the department head gave his approval, the sales executives for property insurance, life insurance, and pension plans read through the new plan to gain a better understanding of their coworker's proposal. Which of the following organizational audiences do the sales executives for property insurance, life insurance, and pension plans represent?

Accepted Answer

The sales executives for property insurance, life insurance, and pension plans represent the auxiliary audience because they are not the main audience Joshua is targeting with his proposal but are interested in understanding it for their knowledge or to see how it might relate to their own work.

Question 10

Catherine is an assistant trainer at SmartProof Inc. She is working on a training manual to help new users learn how to operate the company's editing platform. Employees will use the manual as a learning tool in training seminars. The manual will also serve as an on-the-job reference. The senior trainers and system analysts who designed the editing platform are expected to offer their comments on Catherine's draft. In this scenario, the system analysts represent the

Accepted Answer

The system analysts represent the secondary audience because they are not the primary users of the manual but are involved in reviewing and providing feedback on the draft.

Question 11

According to the Myers-Briggs typology, sensing types are good at facts and expect others to be good at them as well.

Accepted Answer

Sensing types in the Myers-Briggs Type Indicator (MBTI) framework are known for their focus on details, facts, and practical realities of the present moment. They tend to value and trust information that is tangible and concrete, often expecting others to operate similarly with a strong orientation towards factual and practical information.

Question 12

Mario is an assistant sales executive. He has prepared a sales presentation on a new product for a client group. Based on this scenario, which of the following represents the primary audience for Mario's presentation?

Accepted Answer

The primary audience for Mario's presentation is the client group, as they are the ones who will directly act on the information by deciding whether to purchase the product based on the sales presentation.

Question 13

The Internet is an ineffective communication channel for selling when customers already know what they want.

Accepted Answer

The Internet can be a highly effective communication channel for selling, even when customers already know what they want, as it allows for easy comparison, immediate access to product information, and convenient purchasing options.

Question 14

Gatekeepers, who have the power to stop a message from reaching an audience, exist only within the organization.

Accepted Answer

Gatekeepers can exist both within and outside an organization, such as editors, producers, or platform moderators, who control information flow to the public.

Question 15

The top management of an organization called all the departmental heads for a meeting to discuss the strategies the company could adopt to stabilize its market value during a recession. After the meeting, the departmental heads informed the employees that they needed to work for an extra hour each day and that all other perks would be limited. However, the heads held back the information that the top management had also decided to downsize the workforce if conditions did not stabilize. In this scenario, the departmental heads represent the

Accepted Answer

The departmental heads act as gatekeepers because they control the flow of information from the top management to the employees, deciding what information to pass on and what to withhold.

Question 16

It is an effective practice to use a more informal style when writing to international audiences.

Accepted Answer

Using a more informal style when writing to international audiences can lead to misunderstandings due to cultural differences and varying levels of formality in communication norms. It's generally safer to use a clear, professional tone.

Question 17

Mateo is a marketing executive at a firm that manufacturers snack foods. He is currently working on a proposal to promote the company's new line of veggie chips. While preparing for the presentation, he keeps in mind the marketing directors of the company, who have the power to adopt the plan. He also notes that his marketing manager might approve or reject his proposal before it is presented to the directors. On the day of the presentation, Mateo notices that the sales manager, the finance manager, and the production manager are also present to offer their comments on the proposal. In this scenario, who among the following individuals is the gatekeeper for Mateo's proposal?

Accepted Answer

The marketing manager acts as the gatekeeper for Mateo's proposal because they have the authority to approve or reject the proposal before it reaches the marketing directors for final consideration.

Question 18

The ________ has the power to decide whether to accept recommendations on the basis of the message, and every message must reach this audience to fulfill its purpose.

Accepted Answer

The primary audience is the main group the message is intended for, and it has the power to act on the message, making decisions based on its content.

Question 19

A major psychographic characteristic used to analyze the audience is their location.

Accepted Answer

Psychographic characteristics typically include values, beliefs, interests, personality traits, lifestyle choices, and attitudes, rather than geographic or location-based information.

Question 20

Letitia works as a junior acquisitions editor for a publisher. She has been asked by her manager to write a proposal to explain why she wants to sign the author of a certain manuscript. This is the first time Letitia is going to present a proposal directly to senior editorial managers. She understands that while the company's editorial board will not directly act on the proposal, they will carefully evaluate the interaction between the senior managers and herself. In this scenario, which of the following organizational audiences does the editorial board represent?

Accepted Answer

The editorial board represents the watchdog audience because they will not directly act on the proposal but will evaluate the interaction, indicating their role is to oversee or monitor the process rather than to be the main decision-makers (primary audience) or those directly acted upon by the communication.

Quiz 2: Adapting Your Message to Your Audience