An individual feels that the people who purchase a particular brand are admired or respected by others. This is an example of what type of influence reference group?
A) referential influence
B) informational influence
C) utilitarian influence
D) value-expressive influence

Question

Quizplus · Accepted Answer

This is an example of value-expressive influence, where the individual perceives that using a particular brand will enhance their image or status in the eyes of others, reflecting their values or beliefs.

An Individual Feels That the People Who Purchase a Particular