The "Rachael Ray Sucks" online community is best described as an example of a(n):
A) hate community.
B) negative reference group.
C) virtual marketplace.
D) antibrand community.

Name: The "Rachael Ray Sucks" online community is best described as an example of a(n): A) hate community. B) negative reference group. C) virtual marketplace. D) antibrand community.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

An antibrand community is a group of consumers who share a common disdain for a particular brand or public figure, in this case, Rachael Ray.

The "Rachael Ray Sucks" Online Community Is Best Described as an Example