There is a kind of power derived from simply knowing something that others would like to know. For example, because of their ability to compile facts and report on latest trends, thus influencing the fate of companies or individuals, editors of trade publications are an example of those with:
A) marketing power.
B) expert power.
C) information power.
D) referent power.

Question

Quizplus · Accepted Answer

Information power is derived from possessing knowledge that others find valuable or need. Editors of trade publications have information power because they compile facts and report on trends that can influence decisions and perceptions in their industry.

There Is a Kind of Power Derived from Simply Knowing