The point (terms)beyond which a bargaining party would prefer no settlement to settlement on the other party's less favorable proposed terms is termed that party's:

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The point beyond which a bargaining party would prefer no settlement to settlement on the other party's less favorable proposed terms is generally known as the resistance point. It is the minimum level of acceptance from which a party is reluctant to compromise further. It is also called the walk-away point or the bottom line. The resistance point signifies the strength of a party's bargaining position and is a crucial factor in determining the outcome of a negotiation.

The Point (Terms)beyond Which a Bargaining Party Would Prefer No