Advertising that concentrates on the specific attributes of the product-its brand, style, and type-is an example of

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Selective-demand advertising concentrates on the specific attributes of the product, its brand, style, and type, with the aim of creating demand for a particular product or brand. This type of advertising is targeted towards a specific market segment and aims at promoting a product's unique features to differentiate it from its competitors. Primary-demand advertising focuses on creating demand for a product category, institutional advertising promotes the company as a whole, and direct-mail advertising involves sending promotional materials directly to potential customers. Publicity refers to the free promotion of a product, service, or brand via media coverage.

Advertising That Concentrates on the Specific Attributes of the Product-Its