consists of all of the brands a person will consider purchasing.
A)Evoked set
B)Brand recall set
C)Consideration set
D)Primary decision set
E)Brand awareness set

Question

Quizplus · Accepted Answer

The consideration set consists of the brands that a consumer will consider purchasing. The other options are incorrect:

- Evoked set: the brands a consumer thinks of when asked to name brands in a certain category; 
- Brand recall set: the brands a consumer can remember from memory or recognize when seen; 
- Primary decision set: the brands a consumer seriously considers purchasing; 
- Brand awareness set: the set of brands that a consumer knows exist in a certain category.

Consists of All of the Brands a Person Will Consider