R&P Inc.
R&P Inc. is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities. R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal. Another important route they would like to take is to learn more about the various types of sales promotion. Finally, management would like to focus more on publicity-based PR. By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign.
-Refer to R&P Inc. R&P management could use sales promotions for any of the following objectives except
A) to attract new customers.
B) to boost sales to current customers.
C) to reinforce advertising.
D) to steady increasing sales patterns.
E) to improve shelf space and displays.

Question

Quizplus · Accepted Answer

The other objectives listed (attracting new customers, boosting sales to current customers, and reinforcing advertising) are all common objectives of sales promotions. However, sales promotions may not be the most effective tool for steady increasing sales patterns over time as this often requires a consistent, sustained effort in marketing and sales rather than short-term promotions. Improving shelf space and displays could potentially be achieved through sales promotions, but there may be other strategies to achieve this goal as well.

R&P Inc. R&P Inc. Is an Emerging Company That Wants to Focus