Vertical marketing channels are typically classified into the following three categories:
A) contractual, administered, and corporate.
B) cooperatives, owned, and voluntary.
C) wholesaler-sponsored, retailer-sponsored, and franchised.
D) vertical, horizontal, and interfaced.
E) facilitating, primary, and conventional.

Question

Quizplus · Accepted Answer

Vertical marketing channels are commonly classified into three categories based on the level of formalization of their relationships, which are contractual, administered, and corporate. These classifications refer to the degree of control and coordination among channel members. Cooperatives, owned, and voluntary are not commonly used to classify vertical marketing channels. Wholesaler-sponsored, retailer-sponsored, and franchised are examples of contractual channel systems. Vertical, horizontal, and interfaced are not classifications for vertical marketing channels. Facilitating, primary, and conventional are not industry-recognized classifications for vertical marketing channels.

Vertical Marketing Channels Are Typically Classified into the Following Three