Exclusive distribution:
A) means only one retailer is used in the trading area.
B) means that a smaller number of retailers are used to reach the target market.
C) means that all possible retailers are used to reach the target market.
D) is associated with the distribution of convenience goods.
E) is associated with shopping goods.

Question

Quizplus · Accepted Answer

Exclusive distribution refers to a distribution strategy where a manufacturer or supplier chooses to sell its products through only one retailer in a particular geographic area or market segment, which means only one retailer is used in the trading area. This strategy is commonly used for premium or high-end products, and it enables the retailer to have a monopoly over the distribution of that product.

Exclusive Distribution