A supply chain in which each member is loosely aligned with the others is a(n):
A) modified channel.
B) unadministered channel.
C) conventional marketing channel.
D) corporate marketing channel.
E) contractual marketing channel.

Question

Quizplus · Accepted Answer

A conventional marketing channel consists of independent organizations each operating for its own benefit but also contributing to the overall effectiveness of the supply chain. This type of channel is characterized by its loose alignment among members, unlike corporate or contractual channels where the relationships are more formalized and controlled.

A Supply Chain in Which Each Member Is Loosely Aligned