Vertical marketing channels attempt to:
A) increase channel effectiveness but not channel efficiency.
B) minimize the suboptimization of the channel.
C) increase channel efficiency while minimizing channel effectiveness.
D) maximize the suboptimization of the channel.
E) coordinate activities among retailers.

Question

Quizplus · Accepted Answer

Vertical marketing channels aim to minimize suboptimization, which means that all members of the channel work together successfully to achieve common goals while minimizing any conflicts between them. This can lead to an increase in both channel efficiency and effectiveness, ultimately resulting in better overall performance for the channel as a whole. Therefore, option B is the correct answer.

Vertical Marketing Channels Attempt To