Identify the incorrect statement about the conventional marketing channel.
A) It is historically predominant in the United States.
B) It is a sloppy and inefficient method of conducting business.
C) It fosters intense negotiations within each pair of institutions in the supply chain.
D) Its members are able to divide the marketing functions among all the participants.
E) It has been on the decline in the United States since the early 1950s.

Question

Quizplus · Accepted Answer

In a conventional marketing channel, members often do not effectively divide marketing functions among participants, leading to inefficiencies and conflicts.

Identify the Incorrect Statement About the Conventional Marketing Channel