Sylvan Learning,The UPS Store,AAMCO Transmissions,H&R Block,and Lawn Doctor are examples of what kind of vertical marketing channel?
A) Wholesaler-sponsored voluntary group
B) Contractual channel system
C) Administered system
D) Retailer-owned cooperative
E) Conventional marketing system

Question

Quizplus · Accepted Answer

These are all examples of contractual channel systems, where independent organizations come together to work under a formal agreement to achieve common goals. In this case, the organizations are franchisees of well-known brands.

Sylvan Learning,The UPS Store,AAMCO Transmissions,H&R Block,and Lawn Doctor Are Examples