An attempt by a wholesaler to preserve a market for its products by strengthening the retailers that it sells to is an example of what type of channel arrangement?
A) Retailer-owned cooperative
B) Wholesaler-sponsored voluntary group
C) Corporate system
D) Retail-sponsored marketing system
E) Franchised retail program

Question

Quizplus · Accepted Answer

A wholesaler-sponsored voluntary group is when a wholesaler helps to strengthen the retailers it sells to in order to preserve the market for its products. This can include offering training, marketing support, and other resources to help the retailers succeed. This type of channel arrangement benefits both the wholesaler and the retailers by creating a stronger market for the products.

An Attempt by a Wholesaler to Preserve a Market for Its