A(n)_______ vertical marketing channel exists when one of the members takes the initiative to manage the channel.
A) administered
B) allocated
C) conventional
D) concentrated
E) concentric

Question

Quizplus · Accepted Answer

An administered vertical marketing channel occurs when one member takes the lead in managing the channel, coordinating activities and working towards common goals. Additionally, this member often has the power to dictate terms to other members in the channel.

A(n)_______ Vertical Marketing Channel Exists When One of the Members