Mary, an independent sales representative, is hindered in her ability to be in contact with clients because of dropped calls on her cell phone.Her decision to purchase a cellular booster for her phone reflects Mary has just proceeded through the _____ stage of consumer decision making.
A)purchase evaluation
B)evaluative categorisation
C)need recognition
D)cognitive dissonance

Question

Quizplus · Accepted Answer

Mary's recognition of her need for better phone reception indicates that she has gone through the "need recognition" stage of consumer decision making. The other stages mentioned (purchase evaluation, evaluative categorisation, and cognitive dissonance) are not as relevant to Mary's specific situation as her need recognition.

Mary, an Independent Sales Representative, Is Hindered in Her Ability