Neo is a first year student at the University of Cape Town.All else being equal, who will be most persuasive to him based on the principles of source likeability?

Question

Quizplus · Accepted Answer

Based on the principle of source likeability, Busi, who is also a first year student at the same university as Neo, is likely to be the most persuasive. This is because people tend to be more influenced by those they perceive as similar and familiar to them. As a fellow first year student at the University of Cape Town, Busi would likely have shared experiences, interests, and values with Neo, making her more relatable and likeable to him.

Neo Is a First Year Student at the University of Cape