Prices like $999.99 and $9.99 reflect ________.
A) price fixing
B) odd-even pricing
C) market pricing
D) price lining

Question

Quizplus · Accepted Answer

$999.99 and $9.99 are examples of odd-even pricing, which is a pricing strategy where prices end in odd numbers (such as 5, 7, or 9) to make the price appear lower than it actually is. This strategy is often used to appeal to price-sensitive consumers who are looking for deals and discounts.

Prices Like $999.99 and $9.99 Reflect ________