The ________ is the combination of distribution channels that a firm selects to get a product to end users.
A) distribution mix
B) transportation strategy
C) merchandising system
D) channel plan

Question

Quizplus · Accepted Answer

The distribution mix refers to the range of distribution channels that a company chooses for delivering its products to the end customers. It involves choosing the most effective and efficient way to reach customers through intermediaries such as wholesalers, retailers, agents, and sales teams. The transportation strategy, merchandising system, and channel plan are all components of the distribution mix.

The ________ Is the Combination of Distribution Channels That a Firm