A distribution channel with no intermediaries is ________.
A) a direct channel
B) a quick channel
C) very rare
D) not possible

Question

Quizplus · Accepted Answer

A direct channel is a distribution channel with no intermediaries between the manufacturer and the end customer. This type of channel can be used in situations where the manufacturer wants to maintain complete control over the marketing and sales of their products or services. It is not uncommon in business-to-business (B2B) markets, but is less common in consumer markets where intermediaries like retailers are often necessary to reach a wide customer base.

A Distribution Channel with No Intermediaries Is ________