Question 1

Users in a company can retrieve and study a large amount of information about consumers by housing that information in a centralized database that is commonly referred to as a:
A)Clickstream
B)QR code
C)Data warehouse
D)Social media site

Accepted Answer

A data warehouse is a centralized database that is specifically designed to house large amounts of data from different sources. It is commonly used by companies to store and analyze consumer data, which helps businesses make informed decisions about their marketing strategies and product offerings. Clickstream data tracks users' online behavior, QR codes are a type of barcode, and social media sites are platforms for user-generated content and social networking. While these tools may provide some information about consumers, they are not designed to store and analyze large amounts of data in the same way that a data warehouse is.

Question 2

According to the textbook, which of the following statements is TRUE?
A)CRM stands for customer resource management
B)ASP stands for application service provider
C)CRM stands for centralized resource management
D)ASP stands for accelerated shipment process

Accepted Answer

According to the textbook, ASP stands for application service provider. CRM stands for customer relationship management, not customer resource management or centralized resource management. ASP does not stand for accelerated shipment process.

Question 3

Since many companies do not have the knowledge, resources (money/people), or capability of building an infrastructure to support a CRM program, many companies have chosen to outsource this responsibility to a(n):
A)ASP
B)Customer Support Specialist Firm
C)DSS
D)Marketing Facilitator

Accepted Answer

ASP or Application Service Provider is a great choice for outsourcing CRM program responsibility as they provide hosted software solutions and infrastructure, which can reduce costs and ease the burden of IT support for the company.

Question 4

According to the textbook, a performance measurement type for CRM would include:
A)Customer loyalty
B)Customer Satisfaction
C)Average sales revenue per customer
D)All of these

Accepted Answer

All three options are performance measurement types for CRM. Customer loyalty and satisfaction are important indicators of how well a company is managing their customer relationships, while average sales revenue per customer reflects the financial impact of their CRM efforts. Therefore, D is the best choice.

Question 5

When integrating new CRM modules, it is important that compatible CRM modules are linked to a(n):
A)Data warehouse
B)Data knowledge system
C)Sales activity management system
D)Sales force automation system

Accepted Answer

The answer of When integrating new CRM modules, it is...

Quiz 10: Customer Relationship Management

Users in a company can retrieve and study a large amount of information about consumers by housing that information in a centralized database that is commonly referred to as a:

According to the textbook, which of the following statements is TRUE?

Since many companies do not have the knowledge, resources (money/people) , or capability of building an infrastructure to support a CRM program, many companies have chosen to outsource this responsibility to a(n) :

According to the textbook, a performance measurement type for CRM would include:

When integrating new CRM modules, it is important that compatible CRM modules are linked to a(n) :