According to the Young and Rubicam Brand Asset Valuator, brand differentiation is:
A)how unique the brand is
B)how useful the brand is
C)how clear or consistent the brand image is
D)how much brand resonance the brand has
E)how much relevance the brand has

Question

Quizplus · Accepted Answer

Brand differentiation refers to how unique the brand is compared to its competitors.

According to the Young and Rubicam Brand Asset Valuator, Brand