According to the Young and Rubicam Brand Asset Valuator, brand strength equals:
A)esteem X knowledge
B)esteem X relevance
C)differentiation X knowledge
D)differentiation X relevance
E)None of the above is correct.

Question

Quizplus · Accepted Answer

According to the Young and Rubicam Brand Asset Valuator, brand strength equals differentiation (how unique and different the brand is perceived) multiplied by relevance (how personally pertinent the brand is to the consumer). Therefore, the correct answer is differentiation X relevance, which is option D.

According to the Young and Rubicam Brand Asset Valuator, Brand