When a new product is first introduced to the market, the marketing manager should focus primarily on:
A)creating awareness and stimulation of trial
B)building and holding share
C)production process improvement
D)harvesting
E)rejuvenating

Question

Quizplus · Accepted Answer

When a new product is introduced to the market, the focus should be on creating awareness and stimulation of trial. This includes building excitement and interest in the product, highlighting its unique features and benefits, and encouraging potential customers to try it out. Building and holding share, production process improvement, harvesting, and rejuvenating are all important factors in the long-term success of a product, but these should come after the initial focus on creating awareness and generating trial.

When a New Product Is First Introduced to the Market