Procter and Gamble offers over 10 different diaper products.Unfortunately, many of these product are similar and compete with each other.This is an example of what concept?
A)Asset over-valuation
B)Diffusion failure
C)The sales-cost trade-off
D)Cannibalization
E)The majority fallacy

Question

Quizplus · Accepted Answer

This situation is an example of cannibalization, where Procter and Gamble's own products are competing with each other for the same target market, resulting in a decrease in sales and revenue.

Procter and Gamble Offers Over 10 Different Diaper Products