Which new product entry strategy is most closely associated with the maturity stage of the diffusion of innovation curve?
A)Rapid takeoff
B)Rapid acceleration
C)Maximum penetration
D)Long-run franchise
E)Rejuvenation

Question

Quizplus · Accepted Answer

Maximum penetration is the new product entry strategy that is most closely associated with the maturity stage of the diffusion of innovation curve. At this stage, the product has already gained acceptance from the early adopters and has entered the mainstream market. The maximum penetration strategy focuses on capturing the largest market share possible through aggressive promotion, pricing, and distribution strategies. This is done to saturate the market and gain a competitive advantage over rivals.

Which New Product Entry Strategy Is Most Closely Associated with the Maturity