, which is the ease with which consumers can sample or use a new product innovation, the diffusion rate.
A)Relative advantage; increases
B)Complexity; increases
C)Trialability; increases
D)Relative advantage; decreases
E)Trialability; decreases

Question

Quizplus · Accepted Answer

Trialability refers to the ease with which consumers can sample or use a new product innovation. If the trialability of a new product innovation increases, it is more likely to be adopted by consumers.

, Which Is the Ease with Which Consumers Can Sample