The is the rate at which a new product spreads or is adopted across the marketplace.
A)rapid takeoff curve
B)brand asset valuator
C)product life cycle
D)long-run franchise curve
E)diffusion of innovation

Question

Quizplus · Accepted Answer

Diffusion of innovation refers to the process by which a new product spreads across the marketplace, and it includes the rate at which it is adopted. The other answer choices refer to different marketing concepts and models, but only diffusion of innovation directly relates to this concept of product adoption rate.

The Is the Rate at Which a New Product Spreads