FluTest is a new product that has been on the market a few months.It is an at-horne test kit to diagnose seasonal flu.The managers at FluTest are working hard to create awareness and get people to try the product.This product is most likely in what stage of the product life cycle?
A)Introduction
B)Early adoption
C)Growth
D)Maturity
E)Rejuvenation

Question

Quizplus · Accepted Answer

The product has only been on the market for a few months, indicating that it is still in the introduction phase of the product life cycle. The managers are trying to create awareness and get people to try the product, which are typical activities during the introduction phase.

FluTest Is a New Product That Has Been on the Market