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Peters Ice-Cream is producing a new line of icy poles.They are going to be made from 100 per cent fruit juice, sold only in school canteens, wrapped in environmentally friendly packaging and retail for $1.As part of the initial launch, Peters is offering schools a free computer when they agree to sell the icy poles in their school canteen.The canteen staff will receive training about the nutritional value of the icy poles so they can tell this to the children.
-Providing schools with a computer if they decide to sell the icy poles in their canteen involves which element of the marketing mix?

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Peters Ice-Cream is producing a new line of icy poles.They are going to be made from 100 per cent fruit juice, sold only in school canteens, wrapped in environmentally friendly packaging and retail for $1.As part of the initial launch, Peters is offering schools a free computer when they agree to sell the icy poles in their school canteen.The canteen staff will receive training about the nutritional value of the icy poles so they can tell this to the children.
-Providing schools with a computer if they decide to sell the icy poles in their canteen involves which element of the marketing mix?

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Providing schools with a free computer is a promotion strategy aimed at incentivizing schools to sell the new icy poles. This is an example of a sales promotion tactic, which falls under the promotion element of the marketing mix.

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