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Virgin Airlines tries to control various elements of its business.It always employs staff members who are size 8-10 and are immaculately groomed.It sprays the interior of its planes with deodoriser before guests enter the cabin and plays uplifting, positive music during take-off.Recently, a passenger drank too much alcohol on board and was rude to other passengers.The guest liaison was called to deal with the customer.
-Employing immaculately groomed staff is an example of:

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Virgin Airlines tries to control various elements of its business.It always employs staff members who are size 8-10 and are immaculately groomed.It sprays the interior of its planes with deodoriser before guests enter the cabin and plays uplifting, positive music during take-off.Recently, a passenger drank too much alcohol on board and was rude to other passengers.The guest liaison was called to deal with the customer.
-Employing immaculately groomed staff is an example of:

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Employing immaculately groomed staff is an example of aesthetic labour. Aesthetic labour refers to the work done by employees to create a certain appearance or atmosphere for customers. In this case, the employees' appearance is part of the service experience provided by Virgin Airlines.

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