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Peters Ice-Cream is producing a new line of icy poles.They are going to be made from 100 per cent fruit juice, sold only in school canteens, wrapped in environmentally friendly packaging and retail for $1.As part of the initial launch, Peters is offering schools a free computer when they agree to sell the icy poles in their school canteen.The canteen staff will receive training about the nutritional value of the icy poles so they can tell this to the children.
-Using the icy pole in environmentally friendly wrapping is which element of the marketing mix?

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Peters Ice-Cream is producing a new line of icy poles.They are going to be made from 100 per cent fruit juice, sold only in school canteens, wrapped in environmentally friendly packaging and retail for $1.As part of the initial launch, Peters is offering schools a free computer when they agree to sell the icy poles in their school canteen.The canteen staff will receive training about the nutritional value of the icy poles so they can tell this to the children.
-Using the icy pole in environmentally friendly wrapping is which element of the marketing mix?

Quizplus · Accepted Answer

Using the icy pole in environmentally friendly wrapping is a characteristic of the product being offered by Peters Ice-Cream.

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