A collective term for the physical evidence (or assets) used to create desirable brand or service quality perception is known as:

Question

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The term used to describe the physical evidence or assets used to create a desirable brand or service quality perception is known as a servicescape. This includes the physical environment, layout, design, and other tangible aspects of the service experience that contribute to the customer's perception of the brand or service quality. Service with a smile, landscape, environment, and port of call are not specific terms used to describe the physical evidence of a service.

A Collective Term for the Physical Evidence (Or Assets) Used