Employees who come into contact with customers are the face of the company.
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Q117: Place includes convenience.
Q118: Product does not include service.
Q119: Product includes benefits.
Q120: All the marketing mix variables can be
Q121: Emotional labour refers to service industry employees
Q123: The best experiences engage four senses.
Q124: In many instances, additional touch points can
Q125: In services literature, physical assets are commonly
Q126: Promotion includes service outlets.
Q127: Seven of the marketing mix elements -
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