In services literature, physical assets are commonly known as the servicescape.
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Q120: All the marketing mix variables can be
Q121: Emotional labour refers to service industry employees
Q122: Employees who come into contact with customers
Q123: The best experiences engage four senses.
Q124: In many instances, additional touch points can
Q126: Promotion includes service outlets.
Q127: Seven of the marketing mix elements -
Q128: When customers play a key part in
Q129: Promotion includes word-of-mouth communication.
Q130: The people variable of the expanded marketing
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