When customers play a key part in the service experience, it is called co-creation.
Correct Answer:
Verified
Q123: The best experiences engage four senses.
Q124: In many instances, additional touch points can
Q125: In services literature, physical assets are commonly
Q126: Promotion includes service outlets.
Q127: Seven of the marketing mix elements -
Q129: Promotion includes word-of-mouth communication.
Q130: The people variable of the expanded marketing
Q131: Experiences are something staged by an organisation.
Q132: Economists would say that we moved from
Q133: Personalisation refers to a customers' desire for
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents