Personalisation refers to a customers' desire for individualised products.
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Q128: When customers play a key part in
Q129: Promotion includes word-of-mouth communication.
Q130: The people variable of the expanded marketing
Q131: Experiences are something staged by an organisation.
Q132: Economists would say that we moved from
Q134: People only includes employees.
Q135: Internal marketing is a cross between human
Q136: Promotion does not include public relations.
Q137: Physical evidence refers specifically to the tangible
Q138: Customer expectations do not vary greatly from
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