Economists would say that we moved from selling differentiated commodities to selling intangible goods.
Correct Answer:
Verified
Q127: Seven of the marketing mix elements -
Q128: When customers play a key part in
Q129: Promotion includes word-of-mouth communication.
Q130: The people variable of the expanded marketing
Q131: Experiences are something staged by an organisation.
Q133: Personalisation refers to a customers' desire for
Q134: People only includes employees.
Q135: Internal marketing is a cross between human
Q136: Promotion does not include public relations.
Q137: Physical evidence refers specifically to the tangible
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