Seven of the marketing mix elements - product, place, price, promotion, people, physical evidence and processes - are the most commonly agreed upon.
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Q122: Employees who come into contact with customers
Q123: The best experiences engage four senses.
Q124: In many instances, additional touch points can
Q125: In services literature, physical assets are commonly
Q126: Promotion includes service outlets.
Q128: When customers play a key part in
Q129: Promotion includes word-of-mouth communication.
Q130: The people variable of the expanded marketing
Q131: Experiences are something staged by an organisation.
Q132: Economists would say that we moved from
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