The people variable of the expanded marketing mix refers to the human aspect of products, services or experiences.

Name: The people variable of the expanded marketing mix refers to the human aspect of products, services or experiences.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The people variable of the expanded marketing mix includes the employees, customers, and any other individuals involved in the delivery of a product, service, or experience. It focuses on the human aspect of the marketing mix.

The People Variable of the Expanded Marketing Mix Refers to the Human