Nike maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Nike would be appropriately described as the channel
A) intermediary.
B) captain.
C) allocator.
D) terminator.
E) price leader.

Question

Quizplus · Accepted Answer

A channel captain is a member of a distribution channel who holds the dominant or leadership position. Nike, with its control over the promotion, display, and sale of its products, acts as a channel captain in its distribution channels.

Nike Maintains a Good Deal of Control Over How Its